Digital Marketing Strategy
Over the last 8 years, I’ve been a digital marketer in both corporate and freelance environments. Advertising, social media, website design, blogging… You name it, I’ve probably done it. During that time, I’ve found there to be a striking similarity amongst the businesses that are struggling with marketing.
When it comes to making marketing decisions, everyone is acting faster than they are thinking. There is almost ZERO effort (and budget) put into developing a sound marketing strategy BEFORE taking action in the marketplace. The result – thousands of wasted dollars and hundreds of wasted hours. I work with many small businesses, so hearing about them wasting the precious time and money they do have is painful.
This predicament is understandable, forming a well-developed marketing strategy can be a challenge. Many times, business leaders are wearing multiple hats and don’t have time to dedicate toward planning. Action must be taken, even if it isn’t the best move, because not taking action at all would be worse. This is a difficult and unfortunate reality for businesses everywhere.
I want to put an end to the madness!
My objective is to provide personalized advice to your specific situation and not just regurgitate generic information that you could find on your own. To do this, I spend time uncovering your specific business objectives, researching individual market environments, and base my suggestions on proven marketing strategies. When it comes time to take action, I oversee the entire rollout of our plan as your lead project manager.
There Are 3 Primary Components To A Digital Marketing Strategy
Although the content for each business is unique, almost every strategy is made up of these 3 components.
Component 1 – Analysis
The first step to your marketing strategy will be to perform a market analysis because, in order to get to where you want to be as a business, you need to understand where you are. The market analysis is framed by your business objectives, making it personalized to your current situation. I’ll spend time researching your business and your competitive landscape in order to form an accurate picture of where you are positioned in your marketplace.
Component 2 – Planning
Once you know where you are and what advantages you have, forming a strategy for using that information is the next step. This is where we break down your target audiences and how to communicate with individuals within those audiences. This includes developing buyer personas, planning content, and choosing specific marketing channels best-suited for making an impact on your potential customers.
Other important parts of the planning component are:
- Setting marketing priorities & objectives
- Identifying key performance metrics
- Scheduling & budgeting
Component 3 – Taking Action
Ultimately, a strategy isn’t valuable unless it is executed properly. This is the most significant part of rolling out a new marketing strategy, and I think that MANY companies struggle with it. The way to ensure that your strategy is a success is to assign a project manager to it. It should be his/her responsibility to understand the marketing strategy, how it should be executed, and what potential hurdles may come to light along the way. Many companies struggle with this aspect of marketing because they either don’t have an internal marketing manager or they’re hiring a 3rd party that doesn’t take the time to properly execute components 1 & 2.
As a project manager, I integrate myself with your execute leadership in order to lead your digital marketing strategy.
My team is filled with experts in specific areas like PPC advertising, graphic design, web development, and more. The best part about working with us is that everything is scalable and flexible to your needs and marketing environment. We can add/remove services quickly and easily.
A True Marketing Consultant
Many supposed “marketing consultants” out there are not really marketers. At best, they are consultants in specific digital marketing practice-areas. For example, an Adwords expert will tell you that he is a marketing consultant. He isn’t and his opinions are heavily biased in favor of selling you Adwords advertising. The same is true with all sorts of other digital marketing practice areas (e.g. PPC, SEO, SEM, etc…). The problem is that a practitioner isn’t necessarily focused on your entire marketing picture. They are viewing your problems through the lens of their own expertise which isn’t always in your best interest. It’s essential for a consultant to understand their client’s ENTIRE marketing landscape and how different marketing tactics can be combined to achieve success.
I consider what I do as a true consultant work. My primary objective is to help you make smart marketing decisions for your business. Together we can form a personalized marketing strategy and ensure that it’s a success.
If you’d like to learn more about how I can help your business, please reach out.